My RPM Breakdown: What I Learned from Testing Short-form vs Long-form Videos
Most creators start by chasing views.
I did the same.
Every day, I checked analytics, hoping the numbers would go up. And when they did, it felt greatâuntil I started asking a different question:
How much are these views actually worth?
Thatâs when RPM started to matter.
My RPM Breakdown: What I Learned from Testing Short-form vs Long-form Videos
Most creators start by chasing views. I did the same. Every day, I checked analytics, hoping the numbers would go up. And when they did, it felt greatâuntil I started asking a different question: How much are these views actually worth? Thatâs when RPM started to matter.
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